Should A Aspiring Content Creator Friend Stop Using People for Content?
One Side: One Friend's Perspective
At times I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it’s like a jumpscare.
A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our friendship.
She is an extrovert, she feels the need to record everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.
She's not quite an online personality yet, but Marielle is trying to be. She creates video blogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or photographed while eating. It feels invasive.
She also anticipates that I will to film her at inconvenient times. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our friendship has transformed into me serving as her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. She’s taken me to several brand events, which were appreciated, but that doesn't compensate for all the energy I spend helping her create material.
I’m grateful that she has supported me with my career in design, but I resist our connection to become merely a tally of favours. I don't believe she’s fake or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.
She will say, “Alright, smile for the camera!” and film me laughing with another. It feels forced. I need her to recognize that our decade-long friendship still has limits. I enjoy being with her, but I also desire to experience it without being filmed, altered, or shared for an audience. I am not a prop for her Instagram.
The Defence: Marielle
I hope my friend to see that the content we produce together can get us an opportunity.
I love shooting content. It's more than a hobby; it's integral to who I am. Producing content and sharing my life online enables me to express myself and connect with people in novel forms.
I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your passions. I look up to people on social platforms who execute that style of casual, DIY film-making.
Content creation is my interpretation of engaging with life: observing the details, sharing them with an audience that values the craft behind it. I never intend to make Beth uneasy. Bringing her to industry events was my method of offering access, giving her a chance to experience exclusive moments that could benefit her professional path too. That isn't leverage, it’s just being pragmatic.
I would take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we create together can get us: a foot in the door. I know not all people likes being on camera, but sometimes spontaneity is what makes material authentic. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.
I don't demand anyone to be my private filmmaker, but companions help each other in small ways. My assumption was recording a short video now and then would be fun for Beth. Creativity thrives in partnership, and having Beth around makes projects lively and enjoyable. I don't compel her to participate in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I record our shared experiences.
I value Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like asking before recording, and steering clear of shots that might make her uncomfortable.
This is not about power, it’s about expressing my perspective while still considering hers. Obviously content creation is not a replacement for real connection: it’s just part of how I experience life and I desire her to be involved in a way that’s agreeable for each of us.
The Jury: Reader Opinions
Should Marielle stop filming herself and Beth when they are socializing?
There’s nothing more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25
If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys creating, that doesn’t mean everyone around her is content. She must to honor Beth’s personal space.
Ankit, 26
Marielle might love making content and displaying her life publicly, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27
It sounds like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Create some authentic experiences, where true emotions are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53
Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each establishing clear boundaries around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71
Your Turn to Be the Judge
In an online poll: has she been over-exposing their friendship?